In the interest of productive dialectic, I present some alternatives to "The Big Idea: Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony (2011, June), in the Harvard Business Review, in which prominent scientific findings about cognitive “bias” are presented as guidelines that can be utilized in business.

Interpersonal communication of the ineffable through observable emotion experience can have a valuable influence on working collective intelligence. It suggests that a unified theory is needed for collective intelligence and human bias, two important contributions of psychological science to business that have not yet been reconciled.

Our stated intent was "to create a natural laboratory for this TED conversation by grounding the conversation in contemporaneous experiences of gamers that both reflect and influence the attendant community experiences." In practice, we believe we have made some progress in developing or at least promulgating a new form of participatory science journalism.