Extracted 27MAR2012 from http://www.inc.com/brian-evje/five-steps-to-better-leadership-charisma.html
Leadership charisma and personal charisma are very different things. They both involve the same kinds of personal attributes--the ability to project confidence, the capacity to engage others, skill in articulating ideas, vision, and goals—which may explain why some leaders aim for one when they should be developing the other.
Personal charisma is centered on the individual, as is the case with celebrities. Leadership charisma exists when a leader is charismatic in the service of the organization, for a greater good, or a higher purpose.
While personal charismatic traits can help a leader, too much of a good thing becomes unhelpful. Leaders who concentrate on constantly influencing others, for instance, may reduce the motivation and ability of their people to stake out their own opinions.