Greening growth

Extracted 26JUL2011 from http://www.oecd.org/document/25/0,3746,en_2649_201185_48443289_1_1_1_1,00.html

Growing one’s economy AND protecting the environment. They’re not mutually exclusive. In fact, green and growth go together.  If you have never had electricity, solar power offers growth and green, for example...

Such initiatives prove that everyone has a contribution to make, but change is needed at all levels. Innovative thinking from business has seen the Consumer Goods Forum, bringing together 400 of the world’s largest consumer product makers such as Coca-Cola, Nestlé, Unilever, commit to zero net deforestation by 2020.

The [OECD Green Growth Strategy], delivered to senior ministers of 40 countries at the OECD annual ministerial meeting in May 2011, provides a practical framework for governments to boost economic growth and protect the environment...

The OECD claims that... Green growth makes economic as well as environmental sense. In natural resource sectors alone, commercial opportunities related to investments in environmental sustainability could run into trillions of dollars by 2050. The Green Growth Strategy shows how to make that happen, and will include new indicators to measure what works best.