The “Where” Dimension of Business Intelligence

Extracted 27JUL2011 from

by Adrian Gonzalez, July 27th, 2011

SAP’s announcement that it is collaborating with Google “to enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps™.”

The “Where” dimension of business intelligence facilitates the mash-up of different information, which can open the door to new, perhaps non-intuitive, insights...

For the past few years, we’ve been highlighting how mobile solutions and location-based technologies are driving innovation in supply chain and logistics processes (see “Apple, Google, and IBM: Different Takes on Location Tracking,” which includes a listing of other postings too). And I’ve also commented on how mobile and social media are driving supply chain innovation. So, I think it’s time I update my formula to bring all of these factors together:

Mobile + Social Media + Business Intelligence + Location Data = Supply Chain Innovation

Of course, poor data quality—my “soap box” issue for more than a decade—remains the Achilles’ Heel of supply chain management (see “A Decade of Insights (My 1-Page Logistics Book)”). Simply stated, without timely, accurate, and complete information, the equation above will yield the same answer as always: garbage in, garbage out.