Extracted 12AUG2011 from www.scribd.com/doc/62116273
The Water Anchor manages a group called the Rural Water Supplies Collaborative (RWSC) on Scoop, the World Bank’s internal social collaboration platform. RWSC is widely admired and has the trappings of success: lots of activity, large group membership, and a group space that is consistently one of the most visited on Scoop. But genuine success? Not yet. This SmartLesson explains how RWSC achieved the success it enjoys, but also why it represents only a baby step in the direction of meaningful social collaboration.