Hardcore Social Game on Mobile

Extracted 01MAR2012 from http://venturebeat.com/2012/03/01/kabam-launches-its-first-hardcore-social-ga...

Kabam is launching its first hardcore game for mobile devices today. The new Kingdoms of Camelot: Battle for the North game will be available on the Apple App Store on the iPad, iPhone, and iPod Touch as a free-to-play mobile game.

The launch is part of a multi-platform expansion that Kabam is undertaking as it searches for hardcore gamers, who are the high rollers of the gaming industry and are willing to spend a lot of money in social games...

“We are taking our best-loved brands and moving them to mobile,” said Matt Ricchetti, vice president of mobile of Kabam, in an interview with VentureBeat. Kabam started on Facebook, but it makes sense for Kabam to move beyond the social network because it targets hardcore gamers, who are a minority of the game players on Facebook...

Kingdoms of Camelot has attracted more than 15 million registered users worldwide, though its active population has fallen to 490,000 monthly active users.

The graphics are still images that have a hand-painted feel. Players grow crops and build out a city with functional structures such as stables and barracks. The focus is on real-time synchronous battles on iOS devices, said Ricchetti. “We took care to create an experience that captures the essence of our strategy games while being tuned for fun and playability on a multitouch interface—essentially, Kingdoms of Camelot: Battle for the North takes the best parts of the PC MMO experience and puts it right in your pocket.”