Extracted 19MAR2012 from http://mashable.com/2012/03/18/pinterest-brand-attention/
If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.
Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure. It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.