Acquiring New Customers in the Multi-Polar World

Extracted 17AUG2011 from http://www.accenture.com/us-en/Pages/insight-customer-acquisition-retention-a...

These new sources of consumer spending may help businesses counteract sagging demand in Western economies and build a base of new consumers for the upturn. However, many traditional approaches to identifying, reaching and satisfying buyers will need to be refreshed or even retooled for these emerging consumer segments.