The making of an emerging-market champion
/Extracted 17AUG2011 from https://www.mckinseyquarterly.com/Strategy/Globalization/The_making_of_an_eme...
In this interview with McKinsey’s Alejandro Diaz, Servitje discusses the differences in business philosophy between his company and multinationals from developed markets; the challenges of executing mergers and acquisitions; the state of the Latin American consumer; and the increasing attention that Group Bimbo is paying to health and nutrition issues.